From history to feature-why GHD straighteners become popular among women
Looking few years back the evolution of hair straighteners started with the straightening comb. There is some confusion with the actual inventor of hair straightener but it is true that Madam C.J Walker in the early 1900s who made a record as America"s first black woman millionaire to make fortune with the invention of hair care products specifically tailored to black women popularized the use of hair straightener among the black women. That which we are thinking as a modern invention is actually a modification of an old invention by adding modern technology. Through time there had been many methods devised to curl hair and to keep the curl in place and people who are said to bring in the revolution in the world of fashion were- Charles L. Nessler, a German hairdresser, Eugene Sutter, Gaston Boudou who brought little modification to Sutter"s work, Rambaud, a Paris beautician, who had perfected a system of curling and drying permed hair for softer, looser curls by using an electric hot-air dryer, French chemist Eugene Schueller of L"OrÓ©al laboratories who combined the action of thioglycolic acid with hydrogen peroxide to produce the first cold permanent wave and many more.So there was gradual shifting from one hair styling tools to more advanced implements and in the mist of time the original inventor got overlooked. However the credit for the straightening hair still goes to the French hairdresser, Marcel Grateau, of late 19th century, who invented the curling iron, the permanent wave and later the Gillette safety razor. It could be seen that curling iron has remained a favored tool from the beginning and with time we have traveled a long distance and left behind the use of metal rods that were too risky as they were heated by inserting into hot coals or heating on gas or electric stoves and had no temperature control. So was then several accidents like burnt scalp, damage hair and burnt fingers. Modern day hair straighteners have more control and flexibility and are safe to use. Manufacturers have not stopped themselves from updating their product. In the near future we will come across different implement with different hi-tech features making our work easier than ever.
GHD straighteners was founded in 2001 by Martin Penny, the South Korean made ghd straighteners were the first of there kind and ceramic plate technology, which was much better than metal plates. Overuse of metal plates can cause split ends and leave hair brittle and broken, which put people off using them. The ceramic plate technology used by ghd hair straighteners have been imitated and copied by others, but they can"t seem to get it right and just like iPod, they have the brand recognition to back it up.
Ghd are proud of their charity work and each September launch a highly limited edition Pink hair straightener. This years is the Pretty In Pink ghd which not only boasts an all pink casing but also incorporates pink ceramic plates. ÿ¿¡10 from each sale of these styling irons goes directly to ghds chosen charity ò€˜Breakthrough Breast Cancer" and over ÿ¿¡1.1 million has already been raised in the UK for this worthy cause. ghd is also a salon only product, meaning that they can"t be found in highstreet store. However, this does seem to be changing as more and more non salon owned websites now sell them online.
Even CHI iron and flat iron become popular and smaller, women still choose GHD straigtners, not noly the beauty and fashion appearance, but also the useful changing function to satisfied women"s demand.